Nike enlisted Finally Offline to capture the essence of their "Breathe" campaign, a celebration of the intimate relationship between athletes and the air that fuels their performance. Through a series of striking visuals, the campaign explored the silent, yet vital, role of breath in moments of intense athletic focus and determination.

Our Role

• Creative Photography: Led the photographic direction, crafting powerful imagery that highlighted the interplay between breath and movement across a range of sports.

• Athlete-Centered Narrative: Captured moments of raw emotion and physicality, from soccer players navigating playing in the streets to boxers, cyclists, wrestlers, and basketball players in action.

• Storytelling Through Motion: Framed each shot to reflect the physical and emotional journey of athletes, focusing on the calm before pivotal moments and the synergy between breath and performance.