Puma partnered with Finally Offline to bring the story of their GV City Specialty sneaker to life through a dynamic urban lifestyle campaign. Our team led the creative production, capturing the essence of metropolitan culture and translating it into visually compelling content.
Our Role
Creative Direction: Developed a bold visual narrative that celebrated the rhythm and energy of city life, aligning seamlessly with the GV City Specialty’s ethos.
Video Production: Directed and produced a dynamic lifestyle video showcasing the sneaker’s versatility and appeal within urban environments.
Photography: Captured striking imagery to complement the video, creating a cohesive suite of assets for Puma’s global social media platforms and flagship stores.
