Puma partnered with Finally Offline to create a 30-second animation celebrating the iconic evolution of the Suede silhouette—a sneaker that has been a cultural mainstay through decades of change. This project was not just about showcasing a product but about telling a story of how the Suede became an emblem of style, identity, and innovation across different eras.

Our role encompassed:

• Production Management: Leading the animation's creation from concept to delivery, ensuring every detail captured the Suede's cultural journey.

• Creative Direction: Crafting a visually engaging narrative that highlighted the Suede’s role in defining style through its diverse cultural moments.

• Collaboration: Partnering with the talented animator @w0lf_tech to bring to life the dynamic transitions and bold visuals that represent the Suede’s lasting legacy.

The animation captures the Suede’s evolution, from its origins to its role as a symbol of individuality and self-expression in fashion history. This project exemplifies Finally Offline’s ability to combine storytelling and design to celebrate brand heritage while connecting with audiences on a cultural and emotional level.