Delving into the multi-faceted life of basketball prodigy Blake Griffin was an assignment of profound responsibility. When Red Bull Media House approached us at Finally Offline, the harmony of our visions became clear instantly. Entrusted to unveil a more personal and unseen side of Blake – while honoring the cultural ethos of a world-class brand like Red Bull – was both an honor and challenge.

However, as often is the case in life and sports, unexpected hurdles arose. Blake's on-court injury might have seemed like an obstacle, but for our dedicated team at Finally Offline, it became a pivot point. The initial documentary was beautifully transformed into the "Season Pass" episodic series, shedding light on an unplanned, vulnerable segment of Griffin's journey.

The unfolding narrative, captured through our lens, offers viewers a raw, genuine perspective on an athlete's resilience. Through my roles as Production, Creative Director, and Strategist, I'm immensely proud of the story we've told — one that couldn't have been scripted.

Our Role

• Brand Strategy: Crafted a cohesive campaign vision that aligned with the brand’s identity and resonated with its target audience.

• Project Management: Oversaw all aspects of the campaign, ensuring timely execution and seamless collaboration across teams.

• Talent Scouting: Identified and recruited the perfect talent to authentically bring the campaign’s creative direction to life.

• Social Media Campaign: Designed and executed a multi-platform strategy to amplify the campaign’s reach and engagement.

• Content Production: Produced high-quality visual and video content that embodied the campaign’s aesthetic and storytelling goals.

• Event Activation: Organized and executed immersive experiences, including the distribution of over 1,000 rolls of film and hosting two gallery events—one in New York City and one in Los Angeles—connecting audiences directly with the campaign’s vision.