Navigating the tapestry of culture and creativity, Finally Offline collaborated with adidas to birth the "Goodbye Summer" project, capturing the essence of New York City and Los Angeles as they transitioned from summer to autumn. Conceptualized and pioneered by Finally Offline, this nationwide campaign demonstrated a harmonious blend of community, brand, and artistic vision. In a groundbreaking effort, Finally Offline distributed over 1,000 rolls of 35mm film in partnership with Gusto 35, energizing the artistic communities of both cities. This unique approach fostered genuine narratives and culminated in grand gallery showcases in both metropolises, spotlighting talent like A$ap Lou, Kai Art, and more.

The Result

A staggering 39.2 million social reach, with over 200+ distinctive Instagram posts and a substantial 6,200+ submissions, solidifying "Goodbye Summer" as one of adidas' most monumental digital campaigns of that year.

Our Role

• Brand Strategy: Crafted a cohesive campaign vision that aligned with the brand’s identity and resonated with its target audience.

• Project Management: Oversaw all aspects of the campaign, ensuring timely execution and seamless collaboration across teams.

• Talent Scouting: Identified and recruited the perfect talent to authentically bring the campaign’s creative direction to life.

• Social Media Campaign: Designed and executed a multi-platform strategy to amplify the campaign’s reach and engagement.

• Content Production: Produced high-quality visual and video content that embodied the campaign’s aesthetic and storytelling goals.

• Event Activation: Organized and executed immersive experiences, including the distribution of over 1,000 rolls of film and hosting two gallery events—one in New York City and one in Los Angeles—connecting audiences directly with the campaign’s vision.